Amanda Rushing, on behalf of her child referred to as “L.L.,” is suing The Walt Disney Company, Disney Electronic Content and others in a proposed class action filed Thursday in California federal court.
Rushing claims an advertising-specific software development kit is surreptitiously embedded in the code for the app, and that’s how Disney is collecting personal information and tracking online behavior.
“App developers and their SDK-providing partners can track children’s behavior while they play online games with their mobile devices by obtaining critical pieces of data from the mobile devices, including ‘persistent identifiers,’ typically a unique number linked to a specific mobile device,” writes attorney Michael Sobol in the complaint. “These persistent identifiers allow SDK providers to detect a child’s activity across multiple apps and platforms on the internet, and across different devices, effectively providing a full chronology of the child’s actions across devices and apps. This information is then sold to various third-parties who sell targeted online advertising.”